Market With A Magnet, Not A Sledgehammer.
Our strategic and highly tailored approach builds connections with your prospects like never before.
How It Works
Gain the attention you want from your target audience by creating the right content and sending it to your audience at the right time. By learning who your ideal buyer is and what their pain points are, we can create the content that they’re looking for – content that addresses and resolves their problems. Compelling content will drive visitors to your website organically; delivering this content on a variety of channels (blogs, social media, email, content offers, ads, etc.) ensures that content is reaching your visitors how they want to be reached.
We’ve attracted a new prospect; Now, it’s time to convert them into a lead by providing them a relevant content offer. Doing so forms a symbiotic relationship with your buyer: they have a problem they’re trying to solve and you’re helping them do so. A downloadable content offer is created based on detailed persona research on your buyers and industry, completed by your inbound marketing team. The prospect exchanges their information on a landing page contact form in exchange for this offer, and a lead is born!
Now, it’s time to nurture your prospect until they’re ready to become a customer. Tailored content is then created, framed around various stages in the buyer’s journey. During this process, emails, workflows and lead scoring are used to nurture the prospect throughout the sales funnel – up until they close as a customer.
Your prospect has closed as a customer, but you’re not done with them yet! We’ll show your prospect that they’re still a valued customer and that you haven’t forgotten about them. It’s reported that current customers spend 67% more than new customers – a fact that we can capitalize on! After the sale, we’ll continue to send them helpful, timely information in hopes that they become a repeat customer or evangelist: someone who will spread the word about your company and the superior service you provided them.