Learn About Our

Learn About Our

Our Five-Phase Proprietary Methodology

We make, manage, and market websites for small businesses.

Ready to Build Your Customized Website?

Our Exclusive Five-Step Process revolutionizes how small business websites are built, making it an efficient and client-focused journey. Through adherence to our carefully outlined Standard Operating Procedures at every stage, we ensure a seamless experience from inception to launch.

Our proven methodology ensures that every project is handled with the utmost consistency and efficiency, always aiming for total client satisfaction. Trust in our process, and let’s build a website that speaks your business language!

Here’s Our Methodology in detail:

✅ Phase One: Discover and Define

Discover and Define: 1-2 weeks

This phase involves gathering information about the client’s business and selecting a suitable WordPress theme.

  • Client Discovery: Understand the client’s business, goals, target audience, and industry
    • Interview stakeholders
    • Analyze existing materials and assets
  • Define Objectives: Establish clear, measurable, and attainable goals for the website
    • Prioritize features and functionalities
    • Determine Key Performance Indicators (KPIs)
  • Theme Selection: Research and choose suitable WordPress themes based on client needs
    • Evaluate design, features, and customizability
    • Present shortlisted themes to the client for approval

✅ Phase Two: Plan and Strategize

Plan and Strategize: 1-2 weeks

Customize the chosen theme’s information architecture, and develop content and design strategies to align with the client’s brand identity.

  • Information Architecture: Customize the chosen theme’s structure and navigation to match client requirements
    • Modify menus and page layouts
    • Configure widgets and sidebars
  • Content Strategy: Determine content requirements and create a content plan
    • Define content types and formats
    • Establish a content production schedule
  • Design Strategy: Adapt the theme to align with the client’s brand identity
    • Customize colors, fonts, and other design elements
    • Add custom CSS if necessary

✅ Phase Three: Design and Develop

Design and Develop: 2-4 weeks

Configure and customize the WordPress theme, integrate content, and implement required features and functionalities.

  • Theme Customization: Configure the WordPress theme based on the client’s goals and design strategy
    • Install and set up the theme
    • Implement required plugins and extensions
  • Content Integration: Add and format content on the website
    • Import text, images, and multimedia assets
    • Optimize content for readability and SEO
  • Functionality: Configure and test the website’s features and functionalities
    • Set up contact forms, eCommerce capabilities, etc.
    • Ensure cross-browser compatibility

✅ Phase Four: Test and Refine

Test and Refine: 1-2 weeks

Conduct quality assurance testing, optimize the website for performance, accessibility, and SEO, and gather client feedback for refinements.

  • Quality Assurance: Conduct thorough testing to ensure the website meets performance standards
    • Functionality testing
    • User experience testing
  • Optimization: Improve website performance, accessibility, and search engine optimization (SEO)e
    • Optimize page load times
    • Implement best practices for accessibility and SEO
  • Client Review and Feedback: Share the final product with the client and gather feedback
    • Conduct user acceptance testing
    • Make necessary refinements

✅ Phase Five: Launch and Maintain

Launch and Maintain: 1 week for deployment (ongoing maintenance)

Deploy the website and provide ongoing support, maintenance, and continuous monitoring and optimization for improved performance and user experience.

  • Deployment: Launch the website on our, or the client’s preferred hosting platform
    • Configure domain and hosting settings
    • Set up analytics and tracking tools
  • Post-Launch Support: Provide ongoing support and maintenance
    • Monitor website performance and address any issues
    • Implement updates and improvements as needed
  • Continuous Improvement: Regularly review KPIs and optimize the website for better results
    • Analyze user behavior and feedback
    • Make data-driven decisions for further enhancements

Ready To Get Started On Your Project? Get A Risk Free Quote Now!

We are very fortunate to work with these amazing businesses.

Your Trusted Partner

We are lead generation specialists

Our digital marketing and search engine optimization packages focus on generating business. We will increase your website’s visibility, drive more traffic, and generate more leads.

Your Search For A Web Partner Ends Here

Let’s Talk About Your Project

Let’s Talk About Your Project

We understand that a solid online presence is essential for success in today’s digital age. That’s why we work closely with our clients to create custom solutions that look great and drive results.

Our Recent Projects

Our Recent Projects

Over the years, we have designed and launched over 200 websites for businesses all around Michigan and beyond.

We are here to make an Impakt.

Small But Mighty

Small But Mighty

We’re confident that once you work with us, you’ll see why we’re one of the top web design and digital marketing agencies around.

graphic-2
  • Explore how SEO forms the cornerstone of online visibility for construction companies, mirroring the precision of building projects. Learn how targeted keywords, user-friendly website design, authoritative content marketing, and strategic local SEO practices can establish a robust digital presence, driving growth and connectivity in the construction industry.

  • Unlock the potential of Google searches for your B2B business with our practical guide. Learn to audit and enhance your website, optimize for the right keywords, and create content that converts. This playbook is your key to ranking higher in searches and turning site visitors into leads, tailored specifically for small to medium-sized businesses in professional and commercial services.

  • Unlock the Secrets to Successful Cold Emailing: Discover how to craft compelling cold emails that not only get opened but also drive action. Our latest article at Impakt Digital dives into the art of creating personalized, impactful messages, integrating dynamic video content, and designing irresistible calls to action. Learn the strategies that can transform your outreach efforts and automate client discovery calls. Ready to revolutionize your digital communication? Read our insights and take the first step towards mastering the art of cold emailing.

  • Explore how SEO forms the cornerstone of online visibility for construction companies, mirroring the precision of building projects. Learn how targeted keywords, user-friendly website design, authoritative content marketing, and strategic local SEO practices can establish a robust digital presence, driving growth and connectivity in the construction industry.

  • Unlock the potential of Google searches for your B2B business with our practical guide. Learn to audit and enhance your website, optimize for the right keywords, and create content that converts. This playbook is your key to ranking higher in searches and turning site visitors into leads, tailored specifically for small to medium-sized businesses in professional and commercial services.

Get Your Free Website Review or SEO Audit Today!

Simply provide your email, and a team member will reach out to get all the details.

Simply provide your email, and a team member will reach out to get all the details.

We’ll never sell or share this information. Promise.