In the bustling digital space, small skilled trades businesses often struggle to cut through the noise. That’s where Impakt Digital steps in. Based in Michigan, our agency specializes in crafting bespoke digital marketing strategies that not only manage and market websites but also ensure sustainable lead generation.
The skilled trades industry is fiercely competitive and predominantly local. Businesses in this sector need a robust online presence to generate leads and sustain growth. However, achieving visibility can be expensive and time-consuming without the right strategy.
Our strategic process is twofold: an aggressive initial push with PPC (Pay-Per-Click) advertising followed by a gradual transition to organic lead generation through SEO (Search Engine Optimization).
Phase 1: PPC Ads for Immediate Visibility
We kickstart the process with a targeted PPC campaign. This offers immediate visibility to your business, placing you at the forefront when potential customers are searching for the services you offer. Our expert team ensures that every dollar spent is optimized for maximum conversion.
Phase 2: Scaling Down on Ads While Ramping Up SEO
As our SEO tactics start to take root, we strategically reduce the PPC ad spend. SEO is a long-term investment that builds your online authority and generates organic traffic. Month by month, we focus on enhancing your website’s SEO, targeting the right keywords, and producing quality content that resonates with your audience.
Phase 3: Measuring Success and Adjusting Strategies
The transition from paid to organic lead generation is closely monitored. We measure the success of our campaigns through meticulous tracking and analytics. This data-driven approach allows us to fine-tune our strategies, ensuring that we continually adapt to the changing market and your business’s evolving needs.
The result is a sustainable lead-generation engine that reduces reliance on paid ads while increasing organic leads. Our clients enjoy a higher ROI, greater visibility, and a strong online presence that stands the test of time.
Our Sustainable Investment Model
At Impakt Digital, we’ve revolutionized the way skilled trades businesses invest in digital marketing. Our clients commit to a consistent monthly investment, which we strategically allocate to deliver the best results. Initially, we channel this investment into targeted PPC ads to gain immediate traction in the market. As our SEO efforts begin to bear fruit, we pivot, redirecting the focus of the same monthly investment toward organic growth strategies. This means that while the investment remains unchanged, the reliance on paid ads decreases, maximizing the efficiency of each dollar spent and increasing your organic lead flow. With Impakt Digital, you invest smarter, not harder, for long-term digital success.
At Impakt Digital, we understand the unique challenges of the skilled trades sector. Our tailored digital marketing strategies are designed to generate leads efficiently and sustainably, ensuring that small businesses in Michigan can thrive in the digital era.